Forget Trying to “Engage” Millennials
August 8, 2017
Millennials want more out of life and work. Instead of trying to “engage them” and capture their attention, realize you already have their attention.
One of the most in vogue topics is how to engage millennials. Businesses want to attract and retain this generation and entice them to become and stay productive. Workplace wellness programs aim to appeal to millennials so they will participate in programs, use their apps and visit their wellness portals. The millennial generation does desire well-being. Their health is as important to them as having a sense of purpose, a balance between work and private time and strive for an overall quality of live.
It may be true that this generation’s attitudes and preferences are unique, and there is research from Gallup that identifies 4 common characteristics that describe millennials:
Unattached: Millennials are less likely than other generations to feel pride in their communities, are waiting longer to get married and do not feel close ties to their jobs.
Connected: According to Gallup, 91% of millennials own a smartphone and are hyper-connected to the internet for access to entertainment, news, friends and everything else.
Unconstrained: Millennials don’t buy into the “this is the way it’s always been done” attitude. They see life and work as closely intertwined and they want their employer to care about them as an employee and a person.
Idealistic: Millennials believe their work and life should be worthwhile and have meaning.
Millennials want more out of life and work. Instead of trying to “engage them” and capture their attention, realize you already have their attention. This connected group is hungry for purpose and meaning and ways to improve their work/life balance and they are expecting it from their employer. Meet their expectations by:
- Make sure communications, programs and resources are easily accessible. Market research shows Millennials still welcome, open and read emails, but content is king. It’s not just any content, according to Forward Push Media Mar Apple, wellbeing content must be relevant and relatable. Don’t prod with nagging text messages and wellness content reminders. Just because they are connected to smart phones doesn’t mean they appreciate floods of push notifications.
- Show you care about and invest in improving their quality of life. Offer well-being programs that focus on social, emotional, environmental, intellectual and spiritual elements along with physical wellness. Wellness Coaching brings a human touch to deliver and demonstrate the care and concern from their employer that is so important to them.
- Guide them in developing a path of purpose and meaning that improves life and work. A wellness coach can be a partner to employees by providing essential help and support.
- Enhance support with technology. Provide comprehensive technology platform, app to extend connections with experienced wellness coaches and relevant and relatable inspiring messages.